Doctors, healthcare professionals and students value Medicourse.com because it gives them relevant and comprehensive information to make a totally informed choice….
Medicourse offers major ROI advertising and marketing opportunities
- Precise behavioural targeting
- Internet marketing of your course, event or meeting
- Banner advertising of products and services
- Adwords type pay-per-click for high value relevancy
- Email advert database marketing
- Product placement
Download our brand new MediaPack now or scroll down below to view the html version
SECTION A
Standard 2011 fees for publishing courses, events or meetings an Medicourse.com
Discounts available for multiple usage
| Standard fees for 2011 | £ |
| Course / event costing less than £99 | 50 |
| Course / event costing between£100 – £499 | 195 |
| Course / event costing more than £500 | 495 |
| Special discounts available for 2011 | % Off |
| Available only on contract | |
| For organisations placing 10 or more fee paying courses | 15 |
| For organisations placing 25 or more fee paying courses onto | 25 |
| For organisations placing 50 or more fee paying courses onto | 35 |
| Unlimited Use | £1k pcm |
| Unlimited Use | £2k pcm |
Please note that where courses are multi-priced, the highest price is applicable. All displayed prices are ex VAT @20% (operative from 04.01.2011). A contract with projected course insertions is necessary for applicable special discounts.
Discount Window
All special discounts are applicable to the number of payable courses advertised during any calendar year i.e. the 1st January to the 31st Decemberof any particular year.
Application of Discount
It is important to note that the chosen discount figure is applicable to ALL the courses or events for that calendar year. It is not staggered, for example, the first 10 are at 15%, the second 15 are at 25% etc. If you place 25 or more fee paying courses or events then each event attracts the higher 25% discount.
A copy of our current Advertisers contract with full terms and conditions can be downloaded here.
SECTION B – BANNERS
Medicourse banner adverts and pay-per-click (PPC) sponsored links allow your organisation to target all or one of the following precise medical, healthcare and student market segments.
| MARKET SEGMENT | SIZE OF MARKET |
| Doctors and Clinicians | 220,000 |
| Nurses | 400,000 |
| Midwives | 20,000 |
| Healthcare Managers | 42,500 |
| Allied Health Professionals | 150,000 |
| Dentists | 22,000 |
| Pharmacists | 49,000 |
| Veterinary Surgeons & Nurses | 15,000 |
| Year 10, Year 11 & Sixth Form | 1,328,000 |
| University Students inc Medical School | 1,590,000 |
3 TYPES OF ADVERTISING IN 3 LOCATIONS
| TYPES OF ADVERTISING | LOCATIONS WITHIN WEBSITE |
| Banner Adverts, large and small | Medicourse events information pages |
| Banner Adverts, large and small | Medicourse Careers pages |
| Adwords, Pay per Click | Medicourse events search results |
Events Pages:These are the pages that contain the maximum specific details regarding a course or event. They might include links back to your own site or dedicated course payment system. Banner adverts are available on these pages.
Careers Pages: These pages have been searched for and reviewed primarily by students considering jobs and careers in the healthcare and medical sector. Some information is relevant to seasoned practitioners. Banner adverts are available on these pages.
Results Pages: These pages are a direct result of a client search and contain our sponsored link system similar to Google. There are only ever a maximum of six sponsored links which are paid for on a Pay per Click (PPC) basis. Prices mirror image Google™ discounted by 10-12%.
| 270 x 270 pixels | 125 x 125 pixels |
 |
 |
| Banner Advertising Rates | |||
| Advert Size | Pixels | Rate (per 1000 impressions) | Minimum Cost |
| Small | 125 x 125 | £30 | £300 |
| Large | 270 x 270 | £50 | £500 |
Banner Production Costs: Banner adverts cost £595 + VAT irrespective of size and includes the costs of buying royalty free artwork where necessary.
Length of Exposure on Site: 3 months minimum
Minimum Click Through charge: £300 for 10,000 small banner impressions per month or £500 for 10,000 large banner impressions per month.
File type: GIFs (animated preferred) and Rich Media accepted, subject to Purepages technical approval.
Deadline for receipt of material: five working days prior to publication.
SECTION B – PAY PER CLICK / SPONSORED LINKS
Medicourse has devised a sponsored links system that allows companies and organisations to precisely advertise to their relevant target market(s). Each of the 7 major sectors within the Medicourse categorisation has a separate process for sponsored links and similar to Google™, there are limits on the number of characters per line.
| Costs per click | |
| Mortgages/Banking | £9.00 per click |
| House Insurance | £15.00 per click |
| Car Insurance | £19.00 per click |
| Mobile Phones | £1.50 per click |
| Travel | £1.50 per click |
| Books | £1.00 per click |
| Mobile Phone Deals | £2.50 per click |
These click through prices are at around 12% discount to Google™ Adwords rates at 1st January 2011 and are monitored on a weekly basis
GETTING STARTED WITH ADVERTISING ON MEDICOURSE
Look at the site thoroughly and decide which pages appeal to you and your brand or organisation, then choose any one of the following
Telephone Mike or Ross on +44 (0) 1204 375500 outside the UK
Telephone Mike or Ross on 01204 375500 inside the UK
Fax on 01204 355501
Email: mikep@purepagesgroup.com
Email: rossp@purepagesgroup.com
Skype: purepages
